Synthetic data
All sessions

s-0068

Simulated shopper

Oct 28, 2026, 5:29 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 345sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 15sImage 2 · Kettle TiViewed a product imageNo clear doubt 83%
  5. 51m 36sExpanded materials · Kettle TiExpanded materialsNo clear doubt 79%
  6. 61m 57sAdded to cart · Kettle TiAdded to cartNo clear doubt 79%
  7. 72m 30sViewed cartViewed cart (saw shipping cost)No clear doubt 57%
  8. 82m 54sRemoved from cart · Kettle TiRemoved from cartValue 48%
  9. 3m 19sLeft the store

Final guess

Value48%
Fit
<1%
Suitability
22%
Durability
12%
Value
48%
Delivery
7%
Choice
<1%
No clear doubt
11%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.