Synthetic data
All sessions

s-0072

Simulated shopper

Nov 1, 2026, 9:48 AM UTC · desktop · paid social · Squall Pro 3L Shell · 12 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall ProViewed a product pageChoice 29%
  2. 240sExpanded specs · Squall ProExpanded technical specsSuitability 43%
  3. 345sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 74%
  4. 41m 07sCompare + Squall 2.5LAdded a product to compareChoice 94%
  5. 51m 45sSize XXL · Squall ProSelected a sizeChoice 93%
  6. 61m 50sImage 1 · Squall ProViewed a product imageChoice 92%
  7. 72m 04sOpened reviews · Squall ProOpened reviewsChoice 75%
  8. 82m 39sOpened reviews · Squall ProOpened reviewsSuitability 52%
  9. 92m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 102m 55sViewed Ridgeback 48LViewed a product pageSuitability 99%
  11. 112m 59sAdded to cart · Squall ProAdded to cartSuitability 99%
  12. 3m 17sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.