Synthetic data
All sessions

s-0074

Simulated shopper

Oct 26, 2026, 3:42 AM UTC · mobile · organic · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall ProViewed a product pageChoice 29%
  2. 253sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 02sOpened comparisonOpened the comparisonChoice 95%
  4. 41m 18sBrowsed catalogBrowsed the catalogChoice 90%
  5. 51m 55sSorted: price ascSorted by lowest price→ the store shows Decision Helper hereChoice 65%
  6. 62m 28sImage 2 · Squall ProViewed a product imageChoice 60%
  7. 73m 06sOpened reviews · Squall ProOpened reviewsChoice 52%
  8. 83m 23sReviews filtered: valueFiltered reviews by valueValue 85%
  9. 93m 54sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 65%
  10. 104m 09sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 94%
  11. 114m 16sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 55sAdded to cart · Squall ProAdded to cartChoice >99%
  13. 135m 20sViewed cartViewed cart (saw shipping cost)Choice 99%
  14. 145m 28sRemoved from cart · Squall ProRemoved from cartChoice 63%
  15. 155m 34sOpened reviews · Squall ProOpened reviewsValue 58%
  16. 5m 53sLeft the store

Final guess

Value58%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
58%
Delivery
<1%
Choice
42%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.