Synthetic data
All sessions

s-0075

Simulated shopper

Oct 21, 2026, 12:59 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 26sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 34sExpanded materials · Cairn MidExpanded materialsDurability 46%
  5. 51m 56sOpened reviews · Cairn MidOpened reviewsDurability 57%
  6. 62m 33sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 92%
  7. 73m 13sOpened reviews · Cairn MidOpened reviewsSuitability 92%
  8. 83m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 35sViewed Lumen 400Viewed a product pageSuitability >99%
  10. 104m 04sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  11. 114m 40sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  12. 124m 54sImage 1 · Lumen 400Viewed a product imageSuitability >99%
  13. 135m 16sImage 2 · Lumen 400Viewed a product imageSuitability >99%
  14. 145m 37sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  15. 156m 03sAdded to cart · Cairn MidAdded to cartSuitability >99%
  16. 6m 31sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.