Synthetic data
All sessions

s-0077

Simulated shopper

Oct 22, 2026, 8:14 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 245sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 359sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 41m 14sOpened reviews · Merino 200Opened reviewsNo clear doubt 32%
  5. 51m 53sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  6. 61m 58sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 01sImage 2 · Merino 200Viewed a product imageSuitability 98%
  8. 82m 13sOpened reviews · Merino 200Opened reviewsSuitability 99%
  9. 92m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 2m 44sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.