Synthetic data
All sessions

s-0078

Simulated shopper

Oct 22, 2026, 12:03 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Merino 200Viewed a product pageFit 22%
  2. 231sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 356sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 41m 15sReviews filtered: valueFiltered reviews by valueValue 57%
  5. 51m 31sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 98%
  6. 1m 45sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.