Synthetic data
All sessions

s-0079

Simulated shopper

Oct 21, 2026, 11:04 PM UTC · mobile · paid social · Driftwood 2P Tent · 11 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 351sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  4. 41m 26sExpanded materials · Driftwood 2PExpanded materials→ the store shows Durability Proof hereDurability 99%
  5. 51m 57sOpened reviews · Driftwood 2POpened reviewsDurability 99%
  6. 62m 29sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  7. 72m 37sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  8. 82m 58sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  9. 93m 18sViewed cartViewed cart (saw shipping cost)Durability >99%
  10. 103m 31sCheckout startedStarted checkoutDurability >99%
  11. 3m 37sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.