Synthetic data
All sessions

s-0081

Simulated shopper

Oct 20, 2026, 8:01 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 16 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sExpanded warranty · Squall 2.5LExpanded warrantyDurability 47%
  3. 31m 24sExpanded warranty · Squall 2.5LExpanded warranty→ the store shows Durability Proof hereDurability 89%
  4. 41m 33sOpened reviews · Squall 2.5LOpened reviewsDurability 96%
  5. 52m 13sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  6. 62m 52sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  7. 73m 06sSearch “tent”Searched the catalogDurability >99%
  8. 83m 46sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  9. 94m 16sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 104m 54sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  11. 115m 25sReviews filtered: valueFiltered reviews by valueDurability >99%
  12. 125m 47sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  13. 136m 16sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  14. 146m 34sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 156m 52sCheckout startedStarted checkoutDurability >99%
  16. 7m 04sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×315.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.