Synthetic data
All sessions

s-0084

Simulated shopper

Oct 23, 2026, 12:42 AM UTC · desktop · search ads · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 15sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 54sReviews filtered: deliveryFiltered reviews by shippingDelivery 78%
  4. 42m 04sDelivery check · ZIP 31417Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  5. 52m 10sViewed Ridgeback 48LViewed a product pageDelivery 99%
  6. 62m 23sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  7. 72m 34sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  8. 82m 43sOpened reviews · Ridgeback 48LOpened reviewsDelivery >99%
  9. 3m 01sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.