Synthetic data
All sessions

s-0085

Simulated shopper

Oct 31, 2026, 8:11 PM UTC · desktop · search ads · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 32sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 42m 11sCompare + Cairn LowAdded a product to compareChoice >99%
  5. 52m 51sViewed Talus TrailViewed a product pageChoice >99%
  6. 63m 03sImage 1 · Talus TrailViewed a product imageChoice >99%
  7. 73m 33sOpened comparisonOpened the comparisonChoice >99%
  8. 84m 12sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  9. 94m 30sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 105m 00sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 115m 19sImage 2 · Talus TrailViewed a product imageChoice >99%
  12. 125m 50sOpened comparisonOpened the comparisonChoice >99%
  13. 136m 21sOpened reviews · Talus TrailOpened reviewsChoice >99%
  14. 6m 45sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.