Synthetic data
All sessions

s-0088

Simulated shopper

Oct 28, 2026, 11:54 PM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 252sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 13sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 42%
  4. 41m 49sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 95%
  5. 51m 53sImage 1 · Ridgeback 48LViewed a product imageChoice 91%
  6. 62m 17sOpened reviews · Ridgeback 48LOpened reviewsChoice 84%
  7. 72m 38sExpanded specs · Ridgeback 48LExpanded technical specsChoice 66%
  8. 83m 15sAdded to cart · Ridgeback 48LAdded to cartChoice 66%
  9. 93m 20sViewed cartViewed cart (saw shipping cost)Choice 62%
  10. 103m 32sPromo field focusedClicked into the promo-code fieldChoice 71%
  11. 113m 54sOpened reviews · Ridgeback 48LOpened reviewsChoice 44%
  12. 4m 20sLeft the store

Final guess

Choice44%
Fit
<1%
Suitability
39%
Durability
<1%
Value
16%
Delivery
<1%
Choice
44%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.