Synthetic data
All sessions

s-0089

Simulated shopper

Nov 2, 2026, 3:09 PM UTC · desktop · organic · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 16sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 31sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 48%
  5. 51m 59sExpanded materials · Talus TrailExpanded materialsNo clear doubt 43%
  6. 62m 12sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 70%
  7. 72m 23sExpanded specs · Talus TrailExpanded technical specsSuitability 90%
  8. 82m 33sOpened reviews · Talus TrailOpened reviewsSuitability 97%
  9. 92m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 102m 59sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  11. 113m 08sExpanded warranty · Talus TrailExpanded warrantySuitability >99%
  12. 123m 42sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 133m 54sCompare + Talus TrailAdded a product to compareSuitability >99%
  14. 144m 21sCompare + Cairn LowAdded a product to compareSuitability >99%
  15. 4m 38sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.