Synthetic data
All sessions

s-0091

Simulated shopper

Oct 31, 2026, 1:25 PM UTC · desktop · organic · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 213sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 341sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  5. 51m 05sViewed Squall ProViewed a product pageSuitability 94%
  6. 61m 35sOpened reviews · Squall ProOpened reviewsSuitability 96%
  7. 72m 01sReviews filtered: durabilityFiltered reviews by durability→ the store shows Built-For Answer hereSuitability 64%
  8. 82m 17sExpanded specs · Squall ProExpanded technical specsSuitability 96%
  9. 92m 21sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  10. 102m 40sImage 1 · Squall ProViewed a product imageSuitability >99%
  11. 112m 46sOpened reviews · Squall ProOpened reviewsSuitability >99%
  12. 122m 58sImage 2 · Squall ProViewed a product imageSuitability >99%
  13. 133m 25sAdded to cart · Squall ProAdded to cartSuitability >99%
  14. 3m 44sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.