Synthetic data
All sessions

s-0092

Simulated shopper

Oct 29, 2026, 3:48 AM UTC · mobile · search ads · Ridgeback 38L Pack · 12 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 19sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 22sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 25sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 34%
  5. 51m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 62m 04sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  7. 72m 19sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 23sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  9. 92m 49sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  10. 103m 17sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  11. 113m 34sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  12. 3m 46sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.