Synthetic data
All sessions

s-0093

Simulated shopper

Oct 23, 2026, 8:05 AM UTC · desktop · organic · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 340sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 18sAdded to cart · Squall ProAdded to cartChoice 61%
  5. 51m 42sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 69%
  6. 62m 09sRemoved from cart · Squall ProRemoved from cartValue 99%
  7. 72m 24sOpened reviews · Squall ProOpened reviewsValue >99%
  8. 82m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 43sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 3m 12sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.