Synthetic data
All sessions

s-0094

Simulated shopper

Oct 21, 2026, 9:55 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 224sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 350sReviews filtered: fitFiltered reviews by fitFit 70%
  4. 41m 16sOpened reviews · Squall 2.5LOpened reviewsFit 73%
  5. 51m 24sOpened reviews · Squall 2.5LOpened reviewsFit 73%
  6. 61m 54sSize XL · Squall 2.5LSelected a size→ the store shows Fit Confidence hereFit 98%
  7. 72m 32sViewed Lumen 400Viewed a product pageFit 98%
  8. 82m 59sOpened reviews · Lumen 400Opened reviewsFit 98%
  9. 93m 32sOpened reviews · Lumen 400Opened reviewsFit 97%
  10. 104m 12sExpanded returns · Lumen 400Expanded returns policyFit 99%
  11. 4m 27sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.