Synthetic data
All sessions

s-0096

Simulated shopper

Oct 23, 2026, 10:47 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 15 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 237sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 356sDelivery check · ZIP 31919Checked delivery date by ZIPDelivery 56%
  4. 41m 36sAdded to cart · Merino 200Added to cartDelivery 56%
  5. 52m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 83%
  6. 62m 36sDelivery check · ZIP 76456Checked delivery date by ZIPDelivery 99%
  7. 73m 03sDelivery check · ZIP 66818Checked delivery date by ZIPDelivery >99%
  8. 83m 16sBrowsed catalogBrowsed the catalogDelivery >99%
  9. 93m 39sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  10. 103m 59sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
  11. 114m 13sCheckout startedStarted checkoutDelivery >99%
  12. 124m 41sDelivery check · ZIP 41149Checked delivery date by ZIPDelivery >99%
  13. 135m 09sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 16sCheckout startedStarted checkoutDelivery >99%
  15. 5m 45sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.