Synthetic data
All sessions

s-0098

Simulated shopper

Oct 25, 2026, 5:51 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 348sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 04sExpanded materials · Merino 200Expanded materialsNo clear doubt 52%
  5. 51m 09sOpened reviews · Merino 200Opened reviewsDurability 57%
  6. 61m 38sOpened reviews · Merino 200Opened reviewsDurability 70%
  7. 72m 18sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  8. 82m 23sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 92m 37sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 103m 14sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  11. 113m 26sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  12. 123m 58sOpened reviews · Merino 200Opened reviewsDurability >99%
  13. 134m 24sReviews filtered: fitFiltered reviews by fitDurability >99%
  14. 145m 02sViewed Lumen 400Viewed a product pageDurability >99%
  15. 155m 23sAdded to cart · Merino 200Added to cartDurability >99%
  16. 5m 45sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Opened reviews ×51.8×
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.