Synthetic data
All sessions

s-0100

Simulated shopper

Oct 22, 2026, 8:42 PM UTC · desktop · email · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 247sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  3. 31m 01sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 23sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 99%
  5. 52m 02sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  6. 62m 28sSearch “which tent”Searched to compare optionsChoice >99%
  7. 73m 01sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  8. 83m 31sImage 2 · Ridgeback 48LViewed a product imageChoice >99%
  9. 94m 00sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  10. 104m 32sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  11. 4m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.