Synthetic data
All sessions

s-0101

Simulated shopper

Oct 28, 2026, 1:52 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 244sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 355sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 06sViewed Cairn MidViewed a product pageNo clear doubt 63%
  5. 51m 15sOpened reviews · Cairn MidOpened reviewsNo clear doubt 32%
  6. 61m 27sOpened reviews · Cairn MidOpened reviewsDurability 54%
  7. 71m 56sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  8. 82m 35sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  9. 93m 15sExpanded returns · Cairn MidExpanded returns policyDurability >99%
  10. 103m 36sAdded to cart · Cairn MidAdded to cartDurability >99%
  11. 3m 44sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.