Synthetic data
All sessions

s-0103

Simulated shopper

Oct 31, 2026, 8:16 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 353sDelivery check · ZIP 10175Checked delivery date by ZIPDelivery 62%
  4. 41m 03sAdded to cart · Cairn MidAdded to cartDelivery 62%
  5. 51m 22sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 88%
  6. 61m 41sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  7. 71m 45sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  8. 82m 11sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  9. 2m 16sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.