Synthetic data
All sessions

s-0104

Simulated shopper

Oct 25, 2026, 4:38 AM UTC · mobile · search ads · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Squall ProViewed a product pageChoice 29%
  2. 249sSearch “discount code”Searched for deals / priceValue 92%
  3. 31m 10sOpened reviews · Squall ProOpened reviewsValue 94%
  4. 41m 39sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue >99%
  5. 51m 50sOpened reviews · Squall ProOpened reviewsValue >99%
  6. 61m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 19sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 38sSorted: price ascSorted by lowest priceValue >99%
  9. 92m 56sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 27sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 44sSearch “sale”Searched for deals / priceValue >99%
  12. 124m 00sOpened reviews · Squall ProOpened reviewsValue >99%
  13. 4m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.