Synthetic data
All sessions

s-0106

Simulated shopper

Oct 26, 2026, 9:58 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 11sSearch “best backpacking pack”Searched to compare optionsChoice 90%
  4. 41m 19sOpened reviews · Cairn LowOpened reviewsChoice 83%
  5. 51m 46sReviews filtered: fitFiltered reviews by fit→ the store shows Decision Helper hereChoice 67%
  6. 61m 53sExpanded specs · Cairn LowExpanded technical specsChoice 83%
  7. 72m 33sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 00sImage 1 · Cairn LowViewed a product imageChoice 99%
  9. 93m 09sAdded to cart · Cairn LowAdded to cartChoice 99%
  10. 3m 39sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.