Synthetic data
All sessions

s-0107

Simulated shopper

Oct 22, 2026, 2:25 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 8 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 249sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 07sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 40sReviews filtered: deliveryFiltered reviews by shippingDelivery 89%
  5. 51m 56sAdded to cart · Kettle TiAdded to cartDelivery 89%
  6. 61m 59sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  7. 72m 30sViewed Ridgeback 38LViewed a product pageDelivery 96%
  8. 2m 34sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
1%
Durability
1%
Value
2%
Delivery
96%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.