Synthetic data
All sessions

s-0108

Simulated shopper

Oct 24, 2026, 8:05 PM UTC · mobile · email · Cairn Low Hiking Shoe · 23 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Cairn LowViewed a product pageChoice 31%
  2. 216sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 329sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 442sViewed cartViewed cart (saw shipping cost)Value 59%
  5. 51m 08sAdded to cart · Cairn LowAdded to cartValue 59%
  6. 61m 26sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 81%
  7. 71m 40sRemoved from cart · Cairn LowRemoved from cartValue 99%
  8. 81m 50sBrowsed catalogBrowsed the catalogValue 99%
  9. 91m 57sSorted: price ascSorted by lowest priceValue >99%
  10. 102m 24sAdded to cart · Cairn LowAdded to cartValue >99%
  11. 113m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 08sRemoved from cart · Cairn LowRemoved from cartValue >99%
  13. 133m 43sImage 1 · Cairn LowViewed a product imageValue >99%
  14. 143m 54sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  15. 154m 20sAdded to cart · Cairn MidAdded to cartValue >99%
  16. 164m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 07sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 185m 42sCompare + Cairn MidAdded a product to compareValue >99%
  19. 196m 08sCompare + Talus TrailAdded a product to compareValue >99%
  20. 206m 40sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  21. 216m 49sBrowsed catalogBrowsed the catalogValue >99%
  22. 227m 13sSorted: price ascSorted by lowest priceValue >99%
  23. 7m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.