Synthetic data
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s-0109

Simulated shopper

Nov 1, 2026, 5:23 AM UTC · desktop · email · Merino 200 Base Layer Crew · 10 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Merino 200Viewed a product pageFit 22%
  2. 249sSize XXL · Merino 200Selected a sizeFit 77%
  3. 31m 11sExpanded returns · Merino 200Expanded returns policyFit 88%
  4. 41m 20sOpened reviews · Merino 200Opened reviewsFit 93%
  5. 51m 49sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  6. 62m 29sSize guide · Merino 200Opened the size guideFit >99%
  7. 72m 48sAdded to cart · Merino 200Added to cartFit >99%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Fit >99%
  9. 93m 19sCheckout startedStarted checkoutFit >99%
  10. 3m 24sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.