Synthetic data
All sessions

s-0110

Simulated shopper

Nov 1, 2026, 1:30 PM UTC · mobile · organic · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 231sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 347sAdded to cart · Kettle TiAdded to cartNo clear doubt 55%
  4. 450sViewed cartViewed cart (saw shipping cost)Delivery 40%
  5. 51m 23sCheckout startedStarted checkoutDelivery 40%
  6. 61m 52sDelivery check · ZIP 59808Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  7. 72m 08sDelivery check · ZIP 76445Checked delivery date by ZIPDelivery >99%
  8. 82m 38sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  9. 92m 53sReviews filtered: suitabilityFiltered reviews by performanceDelivery 96%
  10. 103m 05sExpanded specs · Kettle TiExpanded technical specsDelivery 76%
  11. 113m 08sOpened reviews · Kettle TiOpened reviewsDelivery 60%
  12. 123m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  13. 3m 53sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.