Synthetic data
All sessions

s-0113

Simulated shopper

Oct 31, 2026, 12:33 AM UTC · desktop · organic · Squall Pro 3L Shell · 17 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall ProViewed a product pageChoice 29%
  2. 249sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 05sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 14sViewed cartViewed cart (saw shipping cost)Value 73%
  5. 51m 30sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 99%
  6. 61m 46sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 99%
  7. 71m 51sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 77%
  8. 82m 02sBrowsed catalogBrowsed the catalogValue 87%
  9. 92m 17sSorted: price ascSorted by lowest priceValue 99%
  10. 102m 29sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 112m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 122m 58sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 133m 20sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 96%
  14. 143m 36sSize guide · Squall ProOpened the size guideValue 95%
  15. 154m 12sCompare + Squall ProAdded a product to compareValue 82%
  16. 164m 21sCompare + Squall 2.5LAdded a product to compareValue 52%
  17. 4m 29sLeft the store

Final guess

Value52%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
52%
Delivery
<1%
Choice
48%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×41.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.