Synthetic data
All sessions

s-0114

Simulated shopper

Oct 22, 2026, 6:23 AM UTC · mobile · paid social · Lumen 400 Headlamp · 18 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 349sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  4. 452sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 41%
  5. 51m 09sImage 1 · Lumen 400Viewed a product imageNo clear doubt 45%
  6. 61m 25sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 75%
  7. 72m 02sBrowsed catalogBrowsed the catalogSuitability 55%
  8. 82m 11sBrowsed catalogBrowsed the catalogNo clear doubt 65%
  9. 92m 36sExpanded specs · Lumen 400Expanded technical specsSuitability 65%
  10. 102m 53sViewed Cairn MidViewed a product pageNo clear doubt 51%
  11. 113m 25sOpened reviews · Cairn MidOpened reviewsSuitability 80%
  12. 123m 39sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 133m 56sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  14. 144m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 154m 40sAdded to cart · Lumen 400Added to cartSuitability >99%
  16. 164m 46sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 175m 04sCheckout startedStarted checkoutSuitability >99%
  18. 5m 15sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.