Synthetic data
All sessions

s-0115

Simulated shopper

Oct 29, 2026, 8:09 AM UTC · mobile · email · Emberline 20°F Down Bag · 23 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 249sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 359sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 38sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 97%
  5. 51m 59sBrowsed catalogBrowsed the catalogValue 98%
  6. 62m 34sSorted: price ascSorted by lowest priceValue >99%
  7. 73m 00sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  8. 83m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 42sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  10. 104m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 28sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 57sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 135m 24sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  14. 145m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 34sAdded to cart · Emberline 20°FAdded to cartValue >99%
  16. 166m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 43sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  18. 187m 03sAdded to cart · Emberline 20°FAdded to cartValue >99%
  19. 197m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 37sBrowsed catalogBrowsed the catalogValue >99%
  21. 217m 52sBrowsed catalogBrowsed the catalogValue >99%
  22. 228m 00sSorted: price ascSorted by lowest priceValue >99%
  23. 8m 18sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.