Synthetic data
All sessions

s-0116

Simulated shopper

Oct 31, 2026, 8:48 PM UTC · mobile · organic · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 09sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 82%
  3. 31m 44sExpanded materials · Emberline 20°FExpanded materials→ the store shows Built-For Answer hereSuitability 93%
  4. 42m 15sOpened reviews · Emberline 20°FOpened reviewsSuitability 95%
  5. 52m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  6. 62m 51sExpanded returns · Emberline 20°FExpanded returns policySuitability >99%
  7. 73m 19sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 3m 29sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.