Synthetic data
All sessions

s-0117

Simulated shopper

Oct 30, 2026, 10:27 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 356sOpened comparisonOpened the comparisonChoice 89%
  4. 459sSize guide · Cairn MidOpened the size guide→ the store shows Decision Helper hereChoice 72%
  5. 51m 14sViewed Talus TrailViewed a product pageChoice 78%
  6. 61m 39sOpened comparisonOpened the comparisonChoice 99%
  7. 71m 44sSearch “wide fit hiking shoes”Searched for sizing / fitChoice 92%
  8. 2m 04sLeft the store

Final guess

Choice92%
Fit
8%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
92%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.