Synthetic data
All sessions

s-0118

Simulated shopper

Oct 25, 2026, 11:47 AM UTC · mobile · organic · Ridgeback 38L Pack · 21 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sViewed Ridgeback 38LViewed a product pageNo clear doubt 41%
  3. 345sAdded to cart · Ridgeback 38LAdded to cartChoice 30%
  4. 457sViewed cartViewed cart (saw shipping cost)Value 36%
  5. 51m 07sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  6. 61m 42sAdded to cart · Ridgeback 38LAdded to cartValue 95%
  7. 72m 06sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 82m 11sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  9. 92m 18sCompare + Ridgeback 38LAdded a product to compareValue >99%
  10. 102m 46sCompare + Ridgeback 48LAdded a product to compareValue >99%
  11. 112m 53sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  12. 123m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 133m 44sViewed Ridgeback 48LViewed a product page · Switched to a similar productValue >99%
  14. 144m 23sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  15. 154m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 174m 44sImage 1 · Ridgeback 48LViewed a product imageValue >99%
  18. 184m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 195m 23sPromo field focusedClicked into the promo-code fieldValue >99%
  20. 205m 53sExpanded specs · Ridgeback 48LExpanded technical specsValue >99%
  21. 6m 18sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.