All sessions
s-0119
Simulated shopperOct 23, 2026, 8:55 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 9 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 213sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 333sOpened reviews · Cairn LowOpened reviewsValue 25%
- 41m 13sImage 1 · Cairn LowViewed a product imageNo clear doubt 34%
- 51m 24sExpanded warranty · Cairn LowExpanded warrantyDurability 50%
- 61m 38sSearch “merino”Searched the catalogNo clear doubt 62%
- 71m 48sImage 2 · Cairn LowViewed a product imageNo clear doubt 79%
- 82m 17sExpanded warranty · Cairn LowExpanded warrantyDurability 55%
- 2m 42sLeft the store
Final guess
Durability55%
Fit
<1%
Suitability
<1%
Durability
55%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
44%
Why durabilityhow much likelier
- Expanded warranty ×215.6×
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.