Synthetic data
All sessions

s-0120

Simulated shopper

Nov 1, 2026, 11:59 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 358sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 34sExpanded materials · Cairn MidExpanded materialsNo clear doubt 67%
  5. 51m 38sDelivery check · ZIP 76989Checked delivery date by ZIPNo clear doubt 62%
  6. 61m 41sImage 1 · Cairn MidViewed a product imageNo clear doubt 81%
  7. 72m 00sImage 2 · Cairn MidViewed a product imageNo clear doubt 92%
  8. 82m 31sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 87%
  9. 92m 50sSize guide · Cairn MidOpened the size guideNo clear doubt 84%
  10. 102m 56sAdded to cart · Cairn MidAdded to cartNo clear doubt 84%
  11. 3m 13sLeft the store

Final guess

No clear doubt84%
Fit
13%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
3%
Choice
<1%
No clear doubt
84%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.