Synthetic data
All sessions

s-0121

Simulated shopper

Oct 21, 2026, 12:43 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 11sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 18sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 26sReviews filtered: fitFiltered reviews by fitFit 94%
  5. 51m 30sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 62m 00sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 72m 28sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 38sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 10sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 103m 16sSize guide · Cairn MidRe-opened the size guideFit >99%
  11. 113m 52sSize guide · Cairn MidRe-opened the size guideFit >99%
  12. 124m 05sExpanded materials · Cairn MidExpanded materialsFit >99%
  13. 134m 21sAdded to cart · Cairn MidAdded to cartFit >99%
  14. 144m 30sViewed cartViewed cart (saw shipping cost)Fit >99%
  15. 154m 42sCheckout startedStarted checkoutFit >99%
  16. 5m 02sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×490.5×
  • Filtered reviews by fit ×224.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.