Synthetic data
All sessions

s-0122

Simulated shopper

Nov 1, 2026, 4:03 PM UTC · mobile · organic · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 01sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 06sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 10sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 98%
  6. 61m 16sSize 11 · Cairn LowSelected a sizeFit >99%
  7. 71m 37sImage 1 · Cairn LowViewed a product imageFit >99%
  8. 82m 10sViewed Emberline 20°FViewed a product pageFit >99%
  9. 92m 28sImage 2 · Emberline 20°FViewed a product imageFit >99%
  10. 103m 05sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit >99%
  11. 113m 23sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  12. 123m 32sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 06sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  14. 144m 31sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 154m 35sViewed Lumen 400Viewed a product pageFit >99%
  16. 5m 01sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Selected a size ×212.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×31.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.