Synthetic data
All sessions

s-0123

Simulated shopper

Nov 1, 2026, 2:38 PM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Squall ProViewed a product pageChoice 29%
  2. 258sExpanded returns · Squall ProExpanded returns policyDelivery 24%
  3. 31m 29sExpanded warranty · Squall ProExpanded warrantyDurability 48%
  4. 42m 01sOpened reviews · Squall ProOpened reviewsDurability 71%
  5. 52m 11sImage 1 · Squall ProViewed a product imageDurability 64%
  6. 62m 50sSize XL · Squall ProSelected a sizeFit 55%
  7. 73m 01sSize XXL · Squall ProChanged size selection→ the store shows Fit Confidence hereFit 99%
  8. 83m 15sOpened reviews · Squall ProOpened reviewsFit >99%
  9. 93m 41sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 3m 58sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.