Synthetic data
All sessions

s-0124

Simulated shopper

Nov 1, 2026, 7:56 AM UTC · desktop · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 16sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 56sReviews filtered: valueFiltered reviews by valueValue 80%
  4. 42m 11sViewed Emberline 20°FViewed a product pageValue 76%
  5. 52m 30sImage 1 · Emberline 20°FViewed a product imageValue 52%
  6. 63m 03sBrowsed catalogBrowsed the catalogValue 50%
  7. 73m 39sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 58%
  8. 3m 51sLeft the store

Final guess

No clear doubt58%
Fit
2%
Suitability
3%
Durability
6%
Value
19%
Delivery
11%
Choice
<1%
No clear doubt
58%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.