Synthetic data
All sessions

s-0126

Simulated shopper

Oct 24, 2026, 6:46 PM UTC · desktop · paid social · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 230sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 334sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 440sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 556sCompare + Ridgeback 48LAdded a product to compare→ the store shows Value Breakdown hereValue 88%
  6. 61m 01sCompare + Ridgeback 38LAdded a product to compareValue 70%
  7. 71m 22sImage 1 · Ridgeback 48LViewed a product imageValue 54%
  8. 1m 48sLeft the store

Final guess

Value54%
Fit
<1%
Suitability
3%
Durability
<1%
Value
54%
Delivery
<1%
Choice
43%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.