Synthetic data
All sessions

s-0127

Simulated shopper

Nov 1, 2026, 9:57 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 348sExpanded returns · Cairn MidExpanded returns policyFit 35%
  4. 41m 13sExpanded shipping · Cairn MidExpanded shipping infoDelivery 66%
  5. 51m 37sOpened reviews · Cairn MidOpened reviewsDelivery 67%
  6. 62m 17sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 95%
  7. 72m 53sAdded to cart · Cairn MidAdded to cartDelivery 95%
  8. 83m 02sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 93m 36sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 103m 47sDelivery check · ZIP 34496Checked delivery date by ZIPDelivery >99%
  11. 114m 03sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 25sCheckout startedStarted checkoutDelivery >99%
  13. 135m 01sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  14. 145m 28sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  15. 5m 45sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.