Synthetic data
All sessions

s-0128

Simulated shopper

Oct 29, 2026, 6:22 PM UTC · mobile · paid social · Lumen 400 Headlamp · 12 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 244sDelivery check · ZIP 11747Checked delivery date by ZIPDelivery 74%
  3. 31m 21sAdded to cart · Lumen 400Added to cartDelivery 74%
  4. 41m 24sCheckout startedStarted checkoutDelivery 74%
  5. 51m 53sImage 1 · Lumen 400Viewed a product imageDelivery 52%
  6. 62m 31sExpanded returns · Lumen 400Expanded returns policyDelivery 71%
  7. 72m 56sOpened reviews · Lumen 400Opened reviewsDelivery 77%
  8. 83m 20sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  9. 93m 55sCheckout startedStarted checkoutDelivery 99%
  10. 104m 03sImage 2 · Lumen 400Viewed a product imageDelivery 99%
  11. 114m 31sDelivery check · ZIP 95782Checked delivery date by ZIPDelivery >99%
  12. 4m 38sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.