Synthetic data
All sessions

s-0129

Simulated shopper

Oct 21, 2026, 6:50 PM UTC · mobile · search ads · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Squall ProViewed a product pageValue 34%
  3. 347sViewed Cairn LowViewed a product pageNo clear doubt 37%
  4. 41m 03sViewed Talus TrailViewed a product page · Switched to a similar productChoice 67%
  5. 51m 34sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  6. 61m 45sAdded to cart · Talus TrailAdded to cartChoice 99%
  7. 71m 59sViewed cartViewed cart (saw shipping cost)Choice 97%
  8. 82m 09sRemoved from cart · Talus TrailRemoved from cartValue 53%
  9. 2m 36sLeft the store

Final guess

Value53%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
53%
Delivery
<1%
Choice
47%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.