Synthetic data
All sessions

s-0130

Simulated shopper

Oct 31, 2026, 10:22 AM UTC · mobile · email · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 217sSearch “fuel canister compatible”Searched for a use-case or specSuitability 76%
  3. 324sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 96%
  4. 450sOpened reviews · Ridgeback 38LOpened reviewsSuitability 98%
  5. 51m 12sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  6. 61m 17sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  7. 71m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 81m 46sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  9. 91m 53sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  10. 2m 15sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.