Synthetic data
All sessions

s-0131

Simulated shopper

Nov 1, 2026, 11:07 PM UTC · desktop · paid social · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 238sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  4. 41m 40sOpened reviews · Ridgeback 48LOpened reviewsSuitability 95%
  5. 51m 45sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 24sImage 1 · Ridgeback 48LViewed a product imageSuitability >99%
  7. 72m 45sImage 2 · Ridgeback 48LViewed a product imageSuitability >99%
  8. 83m 23sDelivery check · ZIP 86429Checked delivery date by ZIPSuitability >99%
  9. 93m 30sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  10. 103m 54sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  11. 114m 01sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  12. 124m 35sExpanded materials · Ridgeback 48LExpanded materialsSuitability >99%
  13. 135m 04sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  14. 5m 16sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.