Synthetic data
All sessions

s-0132

Simulated shopper

Oct 29, 2026, 5:34 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 20 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 10sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 18sSize 11 · Cairn MidSelected a sizeFit 63%
  5. 51m 26sExpanded returns · Cairn MidExpanded returns policyFit 78%
  6. 61m 42sExpanded specs · Cairn MidExpanded technical specsFit 52%
  7. 72m 08sSearch “merino”Searched the catalogNo clear doubt 67%
  8. 82m 14sSize 11.5 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit 98%
  9. 92m 35sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 102m 51sReviews filtered: valueFiltered reviews by valueFit 99%
  11. 113m 16sViewed Talus TrailViewed a product pageFit 99%
  12. 123m 22sCompare + Talus TrailAdded a product to compareFit 99%
  13. 133m 28sCompare + Cairn LowAdded a product to compareFit 93%
  14. 143m 44sAdded to cart · Talus TrailAdded to cartFit 93%
  15. 154m 17sViewed cartViewed cart (saw shipping cost)Fit 87%
  16. 164m 42sPromo field focusedClicked into the promo-code fieldValue 90%
  17. 175m 04sBrowsed catalogBrowsed the catalogValue 94%
  18. 185m 32sViewed cartViewed cart (saw shipping cost)Value 99%
  19. 195m 48sCheckout startedStarted checkoutValue 99%
  20. 6m 04sPurchased

Final guess

Value99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.