Synthetic data
All sessions

s-0133

Simulated shopper

Oct 23, 2026, 8:22 AM UTC · mobile · organic · Kettle Ti Stove Kit · 10 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 241sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 03sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  4. 41m 20sOpened reviews · Kettle TiOpened reviewsNo clear doubt 48%
  5. 51m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 62m 05sBrowsed catalogBrowsed the catalogSuitability 91%
  7. 72m 33sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 94%
  8. 82m 43sExpanded specs · Kettle TiExpanded technical specsSuitability 99%
  9. 93m 08sAdded to cart · Kettle TiAdded to cartSuitability 99%
  10. 3m 16sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.