Synthetic data
All sessions

s-0135

Simulated shopper

Nov 2, 2026, 3:57 PM UTC · mobile · paid social · Lumen 400 Headlamp · 15 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 251sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 28sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  4. 41m 41sImage 1 · Lumen 400Viewed a product imageDurability 95%
  5. 52m 01sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 62m 29sExpanded materials · Lumen 400Expanded materialsDurability >99%
  7. 72m 59sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  8. 83m 31sImage 2 · Lumen 400Viewed a product imageDurability >99%
  9. 93m 50sExpanded materials · Lumen 400Expanded materialsDurability >99%
  10. 104m 00sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  11. 114m 27sViewed Squall 2.5LViewed a product pageDurability >99%
  12. 124m 40sAdded to cart · Lumen 400Added to cartDurability >99%
  13. 134m 58sViewed cartViewed cart (saw shipping cost)Durability >99%
  14. 145m 24sCheckout startedStarted checkoutDurability >99%
  15. 5m 35sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.