Synthetic data
All sessions

s-0136

Simulated shopper

Oct 23, 2026, 2:31 AM UTC · desktop · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 352sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 31sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 62m 00sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  7. 2m 19sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.