Synthetic data
All sessions

s-0137

Simulated shopper

Oct 22, 2026, 8:33 PM UTC · mobile · paid social · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 09sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 29sCompare + Lumen 400Added a product to compareValue 43%
  5. 51m 46sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 71%
  6. 61m 54sCompare + Lumen 400Added a product to compareChoice 53%
  7. 2m 20sLeft the store

Final guess

Choice53%
Fit
<1%
Suitability
40%
Durability
<1%
Value
7%
Delivery
<1%
Choice
53%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.